A 3ie-IDS- Norad study, the first of its kind, has measured the impact and influence of a popular research communication tool, the policy brief. The study tries to find answers to three crucial research questions: Do policy briefs influence readers? Does the presence of an op-ed type commentary within the brief lead to more or less influence? and Does it matter if the commentary is assigned to a well known name in the field? The findings are striking and have implications for how communication experts design policy briefs and how we evaluate research communication.

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