In her blog Lasagne & Chips Joitske Hulsebosh shares tips for organisational use of twitter. I particularly like the observation that "It is nice to know who is tweeting from organisational accounts. You may add that information in the profile, or as in the example of @handsonnetwork use the image on the homepage. One person mentioned that the twitter account on behalf of the organisation didn't work till she added her own name." Most Twitter accounts are personal and so organisations entering this landscape need to be aware of the cultural norms that exist within it. Read more on this topic at: http://joitskehulsebosch.blogspot.com/2011/02/twittering-for-organisations.html